- This is a digital card deck. You will receive a downloadable link upon purchase -

38-card questionnaire developed to get at the heart of your business.

Finding a way to succinctly communicate your business and connect with your audience is hard. For some, it is easier to talk it out in conversation, but more challenging to get it down on paper. Others require hard hitting questions to narrow in on the core of their offering.

Learning from our client work, we have developed a set of 38 questions designed to help you and others connect with your business. Most often used for service based businesses, these questions can also be modified for product based businesses.

In the comfort of your own space, you can answer these questions honestly and imperfectly as often as you’d like until you nail down what it is you’d like to communicate.

Ways to use the deck:

• Pick a card at random, and:

  • Answer the question out loud;

  • Video record answering the questions;

  • Audio record answering the questions; or,

  • Tag team with a colleague or friend to ask and answer the questions.

• The more you use the deck, the clearer you will hear your responses and the easier it will be to understand what resonates and what you want to say.

• The deck should be revisited often as communications evolve over the course of the business.