Northcrest Developments

Toronto, ON
Northcrest is an institutionally owned development company that is master planning and developing the 370-acre Downsview Airport Lands on behalf of PSP Investments.

Business Planning & Report Development

Brief

Support the development of a final business plan report and establish a repeatable process for internal strategic planning.

Strategy

Alongside the Executive Team, we managed a strategic planning program to extract, organize and develop critical material across project developemnt and corporate functions. Working in close collaboration with the full team, we reviewed, drafted and designed an internal Five-Year Rolling Strategic Plan; creating a framework to clearly communicate the plans and ambition of a complex, 370-acre multi-year development project.

Outcome

Clear, comprehensive internal planning.

Comprehensive planning tools that helped bring clarity to a complex project, especially in its early days—keeping the team aligned, decisions grounded and progress accountable over the long term.

Corporate Branding

Brief

Extend the corporate brand through the development of a suite of internal templates.

Strategy

At the heart of all tactical brand work is consistency. As the organization grew, we extended the corporate brand through the development and management of standardized Microsoft templates, policies, procedures and key documentation, creating a more consistent and efficient approach to internal operations.

Outcome

Internal consistency and enhanced efficiency. 

Refined and adapted templates guided by a set of standards, clear processes and a strong application of the corporate brand.

Testimonial

“I’m always very impressed by the breadth of what Natalie can do and how flexible and versatile she is in tackling a problem.”
Derek Goring
Chief Executive Officer, Northcrest Developments

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