BEL+RIT Urbanism

BEL+RIT Urbanism is a land and urban economics advisory practice offering professional and integrated services to support private and public sector organizations executing on real estate and city-building opportunities.

Brand Development & Brand Building

Brief

Based on the principal’s expertise and vision, and the competitive landscape, together, we developed and refined the company’s brand essence. This included articulating an updated vision, mission, values, brand characteristics and value proposition. This foundational work supported a new visual brand as well as key messaging to be used on various platforms, supporting the company’s mission.We also developed a branded overview presentation, including copy and design, telling the story of the new practice and communicating its services.

Strategy

Based on the principal’s expertise and vision, and the competitive landscape, together, we developed and refined the company’s brand essence. This included articulating an updated vision, mission, values, brand characteristics and value proposition. This foundational work supported a new visual brand as well as key messaging to be used on various platforms, supporting the company’s mission.We also developed a branded overview presentation, including copy and design, telling the story of the new practice and communicating its services.

We also developed a branded overview presentation, including copy and design, telling the story of the new practice and communicating its services.

Outcome

Compelling brand story, practical communications tools.

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Testimonial

“Working with Natalie and Joselyn has been an absolute pleasure. They have a way of pulling out the information they require and then distilling it into effective storytelling. They bring comfort and ease while maintaining the utmost professionalism throughout a process that is just as beneficial as the end result. The work has provided me with clarity to progress quickly.”

Anna Ritacca